The meaning is, when people hear one or two words, your business name is the first thought. For example:
“Fast food” – we will remember the first McDonalds
“Pizza” – we will remember the first Pizza Hut
“Pizza Delivery” – we will remember the first Dominos
“Toothpaste” – we will remember the first Colgate
“Overnight delivery” – we will remember the first FedEx
“Jeans” – We will remember Levi’s first
“Internet Millionaire” – We will remember …? ??
One way to have a word and be the first thought is to be the first in the industry. Be a pioneer.
Often times if you’re a pioneer in the industry, you will be the first to remember and be associated with a particular word.
The good news is that businesses have a word on the start as a small business only!
What other examples of businesses that often we associate a word?